Take part in the game. It's easy:
1) Follow @pressplaytoplay on Twitter
2) Throughout the day various challenges will be announced in the Twitter stream
3) Complete challenges, work together, be social, creative and weird (or none of them) and collect rainbow-coloured points, handcrafted by invisible unicorns
4) There will be a prize for the winner(s), even though winning is the minor target. Join the closing ceremony of the game in the Cobblestone pub in the evening!